Why should you choose PEPS Mattress?
Peps is one of the few brands which has used its brand name
creatively.
Help Indians sleep better and live the Peps life is the company
motto. Given today’s lifestyle, an average adult sleeps less than seven hours a night.
Working to create awareness about sleep hygiene
led to the creation of the Peps campaign: 'livethe #pepslife'
PEPS Industries is a Rs 265 crore spring sleeping cushion
fabricating organization established in 2006 by K Madhavan alongside his
accomplices G Shankar Ram and P Manjunath. Based out of Coimbatore, PEPS is the
main Indian licensee of world's fourth biggest spring sleeping mattress brand
'Restonic' of Restonic Corporation of USA from 1936. Discussing the retail part
of the business, which is worked under the brand name of The Great Sleep Store,
K Madhvan, features the retail impression, advertise size and future development
prospects of the brand in India.
Coir and foam mattresses dominated the market when PEPS made
an entry in the market. At that time, out of the total mattress market share,
spring mattresses had a share less than 2%. Educating the customer about spring
mattresses was a major challenge as people in India had a firm belief that only
a firm mattress is good for sleep. Over a period of 12 years PEPS established
ourselves as the India's top selling spring mattress brand with turnover was Rs
4 crore and today in 2018, Peps has a turnover of Rs 300 plus crores.
Today, Peps is an undisputed segment leader and in 5 years,
Peps will aim to hold this position while constantly striving towards bringing
innovation and quality to its consumers.
India had yet to accept the spring mattress concept, while
79% of the developed countries population was already using spring mattress.
While the focus of the industry was still on the conventional coir and cotton
mattresses, PEPS decided to venture into the spring mattress segment with the goal
to bring international comforts to the Indian consumer
Currently PEPS is the only brand that deals with innerspring
products and continues to hold over 56% of mattress market in the hospitality
segment. Estimates put the mattress industry at close to Rs 6,000 crore in
India. The spring mattress industry is estimated to stand Rs 500 crore, and PEPS
claim a 56 per cent share in the same.
.
Locations
PEPS stores are strategically
placed across the country in order to make quality and affordable mattresses
available to everyone. Currently there is a strong network channel of
5000 dealers spread across India and 4 manufacturing facilities along with 125
Peps Great Sleep Stores across the country and plan to take it to 250 stores across
metros pan India by 2020.
Click here to find out the
best peps mattress dealer in the country.
Kakkanad Kothamangalam Angamaly(MC Rd) Aluva Kolencherry Edapally Perumbavoor South Kalammassery Angamaly(Market Rd)
Comments
Post a Comment